Launch campaign for Kyrie Irving's second signature shoe. Each shoe's color-way was named after an unexpected move, highlighting Kyrie's playing style. In addition to the launch films, seven limited edition shoe boxes were designed and sent to social media influencers. Inside each box was a pair of Kyrie 2's and a specially created insert.
Influencers: (Usher, Chris Brown, Eric Koston, Brad Hall, Jacques Slade and Kyrie Irving)