TAYLORMADE GOLF 2017
Technically Legal :30 TVC
With radical geometry the all-new M2 broke the mold on how a driver is designed and pushed the limits of size. We wanted to dramatize the USGA testing process, while detailing what makes M2 different than all of its competitors.
The forged construction and simplistic design, come together in a pure players iron that’s both workable and forgiving. We created a film to show the forging process along with print for the product launch.
Better Everything :15 TVC
With the launch of the 2017 product line, we needed to show while the name stayed the same, the products had evolved. Each spot details out the features and benefits of the clubs.